The Most Engaging Aquarium Fish on Social Media in Singapore: FishyHub Data
On FishyHub in Singapore, the most engaging aquarium fish, measured by likes, wishlists and "my tank" saves, are guppies, channa, and the small community fish and clean-up crew that fill local tanks: tetras, rasboras, corydoras, loaches, plecos, algae eaters, Neocaridina shrimp and snails. Channa stand out as the one large fish in that group, admired far more often than bought. All of this is engagement within FishyHub and its in-app Feed, not on other social networks.
Key Findings
- FishyHub data shows guppies and channa are in the very high buyer interest tier in Singapore, alongside algae eaters, corydoras, loaches, Neocaridina shrimp, plecos, rasboras, snails and tetras.
- FishyHub data shows channa are the only large predatory fish with very high buyer interest in Singapore, yet their purchases are moderate, a sign they are admired more than bought.
- FishyHub data shows bettas, angelfish, discus, goldfish, koi, oscars and puffers all have high buyer interest in Singapore.
- FishyHub marketplace data shows supply runs ahead of demand for most betta varieties in Singapore, even though bettas draw high interest.
- FishyHub data shows arowana draw limited to moderate buyer interest in Singapore despite their cultural prestige.
- FishyHub Feed data shows the Other Animals category features in Feed videos more than any other, with scorpion fish the fish group that registers.
- FishyHub data shows guppy, rasbora and tetra engagement is matched by very high purchases in Singapore, so interest in these fish turns readily into orders.
Engagement on FishyHub, Not Other Networks
FishyHub cannot measure what happens on Instagram, TikTok or Facebook groups. It can measure two kinds of engagement on its own platform:
- Marketplace engagement: likes, wishlists and "my tank" saves on listings, combined into a buyer interest tier per category.
- FishyHub Feed: the in-app video community where Singapore and overseas members share clips, each of which can be linked to a category.
Because the people engaging are hobbyists and shoppers, this is a focused view of what local fishkeepers find appealing.
The Most Engaging Tier in Singapore
These categories sit in FishyHub's very high buyer interest tier for Singapore, listed alphabetically:
- Algae eaters
- Channa (snakeheads)
- Corydoras
- Guppies
- Loaches
- Neocaridina shrimp
- Plecos
- Rasboras
- Snails
- Tetras
Aquatic plants (foreground, midground and background) share this tier too, which reflects how central planted nano tanks have become in Singapore homes.
Most of this list is practical. Small, colourful, hardy fish and a clean-up crew are what a typical HDB or condo tank is built around, and Singapore keepers like and save them while planning a stocking list.
Channa: the exception
Channa are the outlier. These snakeheads are large, intelligent predators with bold colour and a lot of personality; they watch their owners, beg for food and hold their territory. On FishyHub in Singapore they have very high supply and very high interest, and sit in the collector / premium price tier. Purchases, though, are moderate, and demand and supply are balanced. In other words, many more people like and save channa than buy them. A collector-tier price and the need for a large, securely covered tank turn many admirers into window-shoppers.
Also Highly Engaging
The high buyer interest tier in Singapore, listed alphabetically, includes:
| Group | Singapore buyer interest | Singapore purchases |
|---|---|---|
| Angelfish | High | High |
| Bettas (halfmoon, halfmoon plakat, dumbo) | High | High for halfmoons, moderate for the others |
| Discus | High | High |
| Goldfish | High | High |
| Koi | High | Very high |
| Oscars | High | High |
| Puffers | High | High |
Bettas show an interesting gap. Singapore users engage with them strongly, but FishyHub data shows supply runs ahead of demand for most varieties. The local betta scene is rich in breeders and sellers, so even a well-liked fish faces plenty of competition for each buyer.
Prestige Without Clicks: Arowana
Arowana hold a special place in Singapore culture as a symbol of luck and prosperity, and they appear among the most searched names on FishyHub. Yet engagement on listings is modest: black and silver arowana have moderate buyer interest, and crossback and super red arowana limited interest. Arowana are high-commitment purchases usually made through trusted relationships with breeders, not something buyers casually like and save.
What Feed Members Share
FishyHub Feed tells a different story. The category featured most in Feed videos is Other Animals, the aquatic pets beyond fish and shellfish, and scorpion fish are the fish group that registers. Feed rewards novelty and drama, while marketplace engagement rewards fish people may actually keep. In Singapore, Other Animals also have high purchases with demand ahead of supply, so this is one case where what members share and what they buy line up.
Why Engagement Matters for Buyers and Sellers
For buyers, a fish in the very high interest tier with demand ahead of supply, such as rasboras, tetras or Neocaridina shrimp, can sell out quickly; saving it to a wishlist is a good way to catch a restock. For sellers, high-interest fish with supply ahead of demand, such as most bettas, reward clear photos and good descriptions that stand out.
Methodology
This page is based on FishyHub marketplace activity in Singapore over the period from October 2024 to October 2026. We looked at likes, wishlists and "my tank" saves (combined as buyer interest), orders, demand relative to listings, listed prices, search terms, and FishyHub Feed videos and their linked categories. All findings are reported as tiers and directions, not as figures.
"Social media" here means FishyHub's own platform. FishyHub has no data on Instagram, TikTok, Facebook or other networks. Feed data is reported across all markets together, not Singapore alone. Search terms combine the Singapore and US markets. The data covers activity on FishyHub only and not the wider Singapore hobby.
Frequently Asked Questions
What is the most popular aquarium fish on social media in Singapore?
On FishyHub's own platform, guppies and channa have very high buyer interest in Singapore, along with tetras, rasboras and the common clean-up crew.
Are snakeheads popular in Singapore?
Yes, as fish to admire. FishyHub data shows channa have very high buyer interest in Singapore but moderate purchases.
Why do so many people like bettas but not buy them?
Supply is plentiful. FishyHub data shows supply runs ahead of demand for most betta varieties in Singapore, so buyers have many fish to choose from.
Is FishyHub Feed part of Instagram or TikTok?
No. Feed is FishyHub's own in-app video community.
How to Cite This Page
Source: FishyHub, "The Most Engaging Aquarium Fish on Social Media in Singapore: FishyHub Data" (2026), https://fishyhub.com/sg/blogs/blog-detail/the-most-engaging-aquarium-fish-on-social-media-in-singapore-fishyhub-data
